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EMV conversion on the forecourt can be technically complex for independent fuel site operators that don’t have the in-house resources of a major chain. But the consequences of failing to convert are pretty straightforward: increased risk for fraud liabilities and higher upgrade costs.
The good news? Taking action doesn’t mean installing your upgrades in the next few months. It means getting a plan together. You also don’t have to go it alone. Automated fuel dispenser (AFD) distributors and manufacturers are here to help. For inquiries, please contact your Source representative.
To begin the process of EMV equipment acquisition and deployment, you should determine what your site needs to accomplish by 2020 to avoid being liable for fraudulent transactions, and identify what other upgrades you should complete to promote a competitive advantage.
Step 1: Audit your outdoor equipment for EMV needs.
Payment applications, processor connections, payment terminals, communications infrastructure and terminal management systems will each need to be evaluated for their EMV performance capabilities.
Step 2: Audit your AFDs for capabilities that will help grow the bottom line.
Identify additional options such as media platforms, 2D bar code scanners and future fuel compatibility that would further enhance security, provide a return on investment, or boost your bottom line. While full dispenser replacement may seem cost-prohibitive in the short-term, it’s important for C-Store operators to look at it as a long-term investment that will position them for a stronger future.
The lack of standardized payment protocols continues to challenge the retail fuel industry as it moves to integrate new equipment. Learn more about this issue in a white paper by the International Forecourts Standards Forum, Conexxus and Invenco Group. For more information about beginning an outdoor EMV conversion, watch Fuels Market News for Source’s latest article.
